Post by account_disabled on Jan 13, 2024 22:38:20 GMT -6
This gave rise to new types of businesses. : One of the most dynamic companies are direct-to-consumer companies that offer basically everything. You can buy furniture as a service, buy mattresses as a service, buy shaving equipment as a service, you name it. clothing. As a result, we will move from a traditional model of buying and selling products to one that has a much closer relationship with our customers. So, you know, if I sell you a hammer and I sell you a hammer, we're done. What you do with it after that is up to you.
But if you subscribe to my furniture services, we now have an ongoing relationship. It's a completely different way of thinking about the connection between a company and its customers than how we've dealt with it in the past. Paul Michelman: McGrath says these challenger companies pose a huge Email Lists Database threat to traditional businesses because they are cheap, convenient and high quality. This changes the overall landscape in several ways. Rita McGrath: We're seeing the industry blurring.
As a result, strict distinctions between one industry and another have essentially become more or less irrelevant although many of our structures have yet to catch up to this. But, you know, the most important competitors you face may be from other industries. So I think it's a big shift from things that we used to take for granted. The strategy secret of the past was that you found an attractive position in an attractive industry, you raised barriers to entry like crazy, and then you chuckled to yourself for decades while enjoying a sustainable competitive advantage. . And, you know, if that world.
But if you subscribe to my furniture services, we now have an ongoing relationship. It's a completely different way of thinking about the connection between a company and its customers than how we've dealt with it in the past. Paul Michelman: McGrath says these challenger companies pose a huge Email Lists Database threat to traditional businesses because they are cheap, convenient and high quality. This changes the overall landscape in several ways. Rita McGrath: We're seeing the industry blurring.
As a result, strict distinctions between one industry and another have essentially become more or less irrelevant although many of our structures have yet to catch up to this. But, you know, the most important competitors you face may be from other industries. So I think it's a big shift from things that we used to take for granted. The strategy secret of the past was that you found an attractive position in an attractive industry, you raised barriers to entry like crazy, and then you chuckled to yourself for decades while enjoying a sustainable competitive advantage. . And, you know, if that world.